Friday, November 25, 2016

How to choose the right Engineering College

Choosing the right engineering college can be a daunting task. Students who wish to pursue a career in engineering are constantly bothered by the notion that engineering is a tough subject. Caught between their ambitions and the constant fear of not making the eligibility cut into engineering colleges, they forget to analyze the merit of the college they join. An engineering college has a major role to play in molding a student and honing his/her skills and knowledge. Thus, it is essential that students pay close attention when choosing colleges to pursue engineering. 

Various factors students must keep in mind when choosing an engineering college:
The Infrastructure: Among the most important factors while opting for an engineering college is its infrastructure. Make sure that the equipments in the laboratories are sufficient. They must be up to date and the number of equipments must be adequate for the number of students in the class. 

Faculty: Any engineering college relies on its faculty for producing successful students. The infrastructure can be used productively only with faculty members who are experienced and are always updating themselves with the changes taking place in the engineering field.

Facilities: Imperative features of a good engineering college include a well stocked library with up-to-date books and journals, uninterrupted internet access, hostels, student clubs, etc.  
Placements: A guaranteed placement engineering college can be assessed for its merits by the number of activities/ programmes it conducts. These could include job fairs, tie-ups with industries, memorandum of understanding (MoU) with companies, skill development courses etc. See to it that the college has a dedicated placement and career development cell.
Having gone through all the criteria, choose the ones that strike you most and give you the belief that they will truly help you attain your goals. Once you narrow down your list of colleges, visit them. Go to the college, talk to the students and professors. Get a good feel of the college and see if it is the place for you. 

Monday, November 21, 2016

Quality Policy at Alpha College of Engineering

Alpha College of Engineering strives to do the utmost on the placement front for its students. Right from the first year at college, students are constantly guided and nurtured towards successful placement by means of the students’ learning centre, faculty advisor programme, teacher for student programme, English and foreign language development cell, minimum learning material and the Alpha portal for student excellence. Thus positioning it among the best placement ready engineering colleges in Chennai.

Alpha aims to contribute to the world at large by empowering students who are competent and ethical and launch them into a successful career which enhances their lives as well as the lives of others around them. With an eye to inculcate these principles, the students are fostered with sound philosophy which is based on core human values – a trait that is a reflection of the mission of the college.

Extracted from the Mission of Alpha College of Engineering

  • To offer dynamic academic programmes that are applicable on a regional and national scale
  • To offer training that makes students versatile and constantly update themselves with the changing trends in the field of engineering
  • To involve innovative training techniques in the pedagogy that lead students towards ‘out of the box’ thinking
  • To help students acquire industrial experiences which in turn leads to wholesome academic development
  • To hone entrepreneurial skills that bridge the gap between work and learning – thereby empowering the students and boosting their confidence
  • To promote value-based education that makes students aware of their social responsibilities and work towards a progressive nation
  • Upgrading the academic programmes
  • Providing top notch infrastructure facilities,
  • Conducting extension programmes and services which involve community development programmes and entrepreneurship development programmes
  • Encouraging research and development programmes

Working towards the successful implementation of the mission of the college, the Alpha administration has a clear-cut quality policy which has parameters that are followed rigorously.

Quality Policy

The quality policy at Alpha College of Engineering ensures that high quality technical education is offered to the students by constantly:

Ultimately the efforts of the college towards the development and placement of students makes Alpha a guaranteed placement engineering college.

Friday, November 18, 2016

Graduate Engineering Employability Programme

The Graduate Engineering Employability Programme endeavors to equip students with the necessary proficiency, aptitude and soft skills in order to produce graduates who are industry ready. Currently in India, over 55 lakh engineers graduate annually. Of these graduates, only 35 thousand are immediately employable. Though students put in great effort and perform well in there academics, when they graduate they find themselves struggling to get placed. Recognizing where the problem lies and initiating measures to overcome these problems are vital. Alpha College of Engineering has done exactly that.

As graduates leave college and go for interviews, they lack certain qualities that recruiters look for. It is expected that over the next 10 years India will contribute to more than 25% of working age population on a global scale. Though there is so much scope, students struggle to get placed because they lack in the parameters which a potential employer looks for.    

The key parameters recruiters look for:  
  • Academic performance and record 
  • Aptitude (general and technical)
  • People skills (Soft skills)
  • Specialization

At Alpha, GEEP is on a mission to bridge this gap between the demands of the industry and the surplus supply of students, by offering value added training programmes. These programmes are taught along with the regular degree course.    

The Graduate Engineering Employability Programme caters to all engineering students regardless of the branches of engineering. These skill development courses are structured to specifically cater to the requirements of various industries. Since these requirements are constantly changing, the content of the courses are updated on a regular basis by industry experts.

What makes GEEP different?
  • Students are trained by industry experts
  •  Training in line with industry requirements and expectations 
  •  The syllabus is constantly updated with the changes in the current trends and industry   requirements
  •  Employment oriented
  •  Hard skills and soft skills are taught simultaneously     
Job Placement Assistance

 Job placement assistance is offered to all students. Based on the Continuous and Comprehensive Evaluation method (CCE method) students are assessed to see if they have gained adequate knowledge after the completion of each module. This is to ensure that every applicant from Alpha is job ready.         

Moreover, the tie-ups the college has with other companies provide students with a wide choice and a better chance of being recruited. 

Monday, November 14, 2016

Children – Our Future

Children are the world's most valuable resource and its best hope for the future.
                                                                                                                                                        - John F. Kennedy

The 14th of November is celebrated as Children’s Day all over India. It happens to be the birthday of Pandit Jawahar Lal Nehru , the first Indian Prime Minister. He was very fond of children and children loved him too. As a sign of affection, children call him Chacha Nehru (Uncle Nehru). The day emphasises the significance of showing love and affection to children and protecting them.

Educational institutes mark the occasion by conducting events and programmes that showcase the talents of students and emphasise the importance of children for the bright future of India. As a gesture of affection towards children, teachers take to the stage and perform for the students.

Children’s day reminds the adult world that children are the future and a day to renew our commitment and duty towards the wellbeing of the children. In the same breath, it must be added that the occasion calls on the adults to be inspired by the qualities of children - to live peacefully, forgivingly and truthfully.

The success of the nation lies on the shoulders of the younger generation. Therefore it is essential to inculcate integrity, loyalty, hard work, discipline and a great sense of humanity in them. Children who have a strong foundation of knowledge, skills and a positive outlook towards life are the key to a brighter, stronger and united India.

On this day, Alpha Porur School reiterates and stresses on the rights of children and it is crucial that adults do their best to follow and protect it:

Children have the right to:

  • be looked after by parents and family
  • have healthy food
  • good education
  • live with dignity
  • be protected from all sorts of violence
  • freedom of expression
  • freedom of information
  • learn and play
  • all forms of development –emotional, mental and physical

“There is no trust more sacred than the one the world holds with children. There is no duty more important than ensuring that their safety and rights are respected, that their welfare is respected, that their lives are free from fear and that they grow in peace.
                                                                                                                                                            -   Kofi Annan

Saturday, November 12, 2016

The Career Development Cell @ Alpha College of Engineering

The placement record and skill developmentcourses that an engineering college offers are the prominent features that make it renowned and sought after by budding engineers. The major courses offered by an engineering college are important, however even more important are the pedagogies followed in imparting knowledge to the students. The placement record and the efforts of a college in aiding students getting placed vouch for the excellence and success of the college.

At the Alpha College of Engineering a lot of thought and effort have been put into empower the students and to mould them into confident and talented individuals who have the capability to get placed and be successful in the engineering field of their choice. Placement of students has two aspects to it. The first phase of placement is the placement itself. The second phase concerns the recruiters. It is not sufficient to get the students placed in reputed companies. Rather, true success comes when the companies are happy to have recruited students from our institution and our students are proving themselves as capable engineers.

In this effort, the Alpha College of Engineering has been running the Career Development Cell. It keeps the students engaged right from the beginning of the academic year with various training programmes by the in-house faculty and corporate trainers from companies such as Ethnus and Futurenet.

Keeping in mind the importance of communication skills - which includes verbal and non-verbal communication, the students are trained to be effective, efficient communicators who can express themselves with clarity and coherence. A significant change has been observed among the students after undergoing these training programmes in terms of increase in confidence and personality development.

Apart from conducting these programmes the CDC organises Mega Job Fairs that attract participants who number in the thousands. A major part of them get placed in career paths that they desire.

The students of Alpha have been placed in esteemed companies such as CTS, Infosys, HP, CSS Corp, Accord Technocare Pvt. Ltd., IBM, TCS, Symantec Sutherland Global Services, Mphasis, Arobot, Enchanter Corporation, HCL Talent Care, Promantis Inc., S10 Health Care Pvt. Ltd., Bharathi Airtel, Futurenet and AGS Health.

The Career Development Cell at Alpha – a guaranteed placement engineeringcollege, has played an important role in shaping the career paths of students by means of wholesome development in personality and giving a head start to their careers.

Monday, November 7, 2016

Science & Humanities – Part 2


The Department of Chemistry is one of the oldest at the Alpha College of Engineering. The experienced staff members provide quality education to the first year students with the aid of top notch equipment. The department is renowned for its innovative teaching methods. As aspiring engineers, students must have a good understanding of chemicals and their properties since it forms the basis of most of the engineering disciplines. Catering to this requirement, the faculty at Alpha College of Engineering strengthen the students’ chemistry knowledge in theory and practical application.

The unique quality of the chemistry department is its updated laboratory geared with modern digital instruments:
pH meter | conductivity meters | calorimeters | flame photometer etc.
These instruments give the students hands on experience and provide a working environment that closely resembles a professional industry atmosphere, while simultaneously educating and making them well versed in chemistry. This discipline of teaching sets Alpha apart as one of the most promising job-ready engineering colleges in Chennai.
Mere knowledge does not suffice in a world where communication plays a major role. Be it communicating one’s own idea to others or acquisition of knowledge from other source (people / books etc.), it is vital to be proficient in the art of communication. In the current scenario, English is the library language that connects the world. For this reason, the department of English provides students with vital training to meet the demands of global communication and helps them develop proficiency in English. The department conducts English skill development courses and training that consist of traditional teaching methods while using technology. English is taught to students on different levels according to their proficiency. The English courses range from introductory to advanced levels. Encouraging intellectual independence, the department lays importance on the critical and creative cognition of students, which will improve by combining reading and interpretation of texts.
Activities such as seminars, film shows, debates, and group and panel discussions are regularly organized by the English Association to promote a wholesome approach in learning English. The activities act as career pavers and offer students employment advantage.
The Department of Science and Humanities is truly a pillar of strength as it plays a vital role in the development of the students’ academic and professional career, helping them to hone their basics and teaching them to apply their knowledge in practice.

Wednesday, October 26, 2016

Information Technology (IT)

Established in the year 2006, the Department of Information Technology has spared no expense to provide students with the best equipments for their education. The dedicated faculty enhance students' learning experience with quality education providing them with practical lessons which are useful when they leave college and enter their careers. Students expand their technical expertise in the course.

The department is furnished with the latest equipments for training the students’ to meet the industry requirements placing it among the top engineering colleges in Chennai when it comes to provision of infrastructure and equipments.

IT Lab-I & II
The department has computing laboratories with advanced computer systems with a vast collection of software, ranging over a wide field of applications. The IT Laboratory-I & II are geared with 120 systems with the latest configurations of HCL. Updated software is used in keeping with the university requirements. 

Project Lab (IT Lab-I)

Students carry out their research work and complete projects in the Project Lab. The provisions in the lab help them to finish their projects efficiently and effectively. The resources in the lab aid the students in coming up with creative solutions.

System Configuration

HCL - Dual Core 2.20GHZ | Gigabyte Motherboard | 1GB RAM | 160GB Hard Disk

Software Details

Windows XP | Fedora 12 | Star UML | Agro UML | Oracle 11g | Visual Studio 2010 | Turbo C | JDK 1.6 | NET Beans 7.4

List of Labs in IT Lab-I

Data Structure Lab | Case Tools Lab | Computer Practice Lab | Mobile Application

List of Labs in IT Lab-II

Computer Graphics Lab | Service Oriented Architecture Lab | Data Base Management System Lab | Web Programming Lab | Network Lab | Operating System Lab

II. Communication Lab

A total of thirty computer systems in the Communication Lab enable students to foster their communicative skills. The lab assists the students to sharpen their soft skills equipping them for their careers and improving their potentials of getting placed. The Communication Laboratory improves the communication skills of students through computer programmes: Software Installed Interactive Teacher Control Software, English Language Software and Career Lab Software.

System Configuration

HCL - Dual Core 2.20GHZ | Gigabyte Motherboard | 1GB RAM | 160GB Hard Disk | HP Scan jet G2400-1 | Cannon LBP 2900B-1

Soft Skill Development

English Mastery | Speech Solutions | Writing for Business | Time Management | Group Discussion and Personal Interviews | Professional Presentation

Thursday, October 20, 2016

Biomedical Engineering

Established in the year 2006, the Biomedical Engineering Department at Alpha College of Engineering has stood distinct in delivering quality education to the students. In keeping up with the rapid developments in the biomedical field, it is essential to prepare the students to meet the demands and maintain high standards. As bio-medical engineers are employed in various disciplines which include hospitals, research facilities (both educational and medical institutes), manufacturing medical instruments, pharmaceuticals and biomedical research, it is essential that the students are versatile and capable of thriving in any field.

Being an interdisciplinary field, teaching biomedical engineering requires faculty who can help students work broadly and comprehensively to leash interdisciplinary knowledge consisting of medicine, molecular and cellular biology, and engineering.

At Alpha, the biomedical engineering department ensures that the students receive quality education in theory and practice. The department is well equipped with state of art facilities (listed below) to meet the industry requirements.

  • Bio Chemistry Lab
  • Anatomy & Human Physiology Lab
  • Diagnostic & Therapeutic Lab
  • Bio Medical Instrumentation Lab

These labs are categorised into two

The Biochemistry and Human physiology LAB

Two lab classes are conducted here.

  1. Biochemistry and Human physiology
  2. Pathology and Microbiology.

Biomedical Instrumentation LAB

  1. Two lab classes are conducted here.
  2. Biomedical Instrumentation Lab
  3. Diagnostic and Therapeutic Equipments

Innovative educational programmes that integrate engineering and the biological sciences are offered by the department. These programs make the students proficient in the usage and application of engineering tools and the various methods and skills to solve problems related to biology and medicine. These programmes are a favourite among the students as it allows them to get hands on experience while encouraging them to become creative and apply their knowledge on a practical level.

Apart from the regular studies, the students are given industry exposure. The following are some of the industrial visits by the students.

  • Sree Chitra Tirunal Institute for Medical Sciences and Technology, Thiruvananthapuram, Kerala.
  • Pondicherry Institute of Medical Sciences, Pondicherry.
  • The Rajiv Gandhi Government General Hospital, Chennai,
  • AMS Solutions (P) Ltd, Vadaperumpakkam
  • Sri Ramachandra Medical College and Research Institute, Porur
  • CURA Healthcare, MEPS, Tambaram
  • Pondicherry Institute of Medical Science, Pondicherry.
  • Vellore Institute of Rehabilitation Engineering.

With the coaching provided by the faculty, the infrastructure, the special programmes and the industrial visits, the biomedical engineering department produces engineers for whom dedication, passion, perseverance, and success become a norm – the reason why Alpha is rated among the top engineering colleges in Chennai.

Thursday, October 13, 2016

Mechanical Engineering

Mechanical Engineering is often called ‘the father of engineering’ as it involves the ability to evaluate and analyze statistics, information, and data to design machines which make life easier. Industries such as the automotive, aerospace, micro-electromechanical systems and various others are highly dependent on mechanical engineers. With the rapid growth and development in technology on a global scale and in various categories, the need for mechanical engineers is always on the rise with its potentials spreading out farther than the previously considered boundaries - making way into nanotechnology, biomedical applications and environmental conservation. 

With the expanding prospects in the mechanical field, the Alpha Engineering College has framed its syllabus to prepare students to meet the demands of the world and perform at global standards. Listed one among the top engineering colleges in Chennai, Alpha College of Engineering provides unique training for the students. The course comes to life with the faculty - who are experienced professionals - adopting the case study based teaching method. The opportunity to work on live projects gives hands on experience to students at Alpha.

Mechanical Engineering @ Alpha
Mechanical Engineering empowers students with technical and distinctive skills required for engineers who have to practise a career which involves merging diverse operations ranging from analysis of material to production, transmission and utilization of mechanical power. Students are taught to sharpen their proficiency at exploring and harnessing different energy sources, understanding power generation parameters and identifying any design malfunctions.

To produce world class mechanical engineers, the college has well equipped laboratories with state of the art facilities which include the following: 
  • Engineering Practice Lab
  • Manufacturing Technology Lab
  • CAD/CAM Lab
  • Metrology Lab
  • Dynamics Lab
  • Ansys & Simulation Lab
  • Mechatronics Lab
  • Thermal Lab – I
  • Thermal Lab – II

The latest software have been installed in the computers in keeping with the advancements in the mechanical engineering field - UG CAM, IDEAS | Edge CAM | Pro-E | Ansys |Lab View |Autocad |Solid works |MSDN Academic Alliance (Unlimited Users) |Windows XP Professional |Windows Server 2008 |Microsoft Office 2007.

Thursday, October 6, 2016

Academic Support & Guidance

Changes happening in the world’s academic arena are drastic. As education transforms at a rapid pace, it is important for students to hone their skills and be prepared for any and all challenges that may arise. The advancements in technology and quick transfer of ideas and information have converted the world into a ‘global village’. The opportunities for growth and development have increased resulting in heavy competition, and the same intensifies when considering a highly populated country such as India. When students graduate from an institution, they must be trained to face the difficulties and work under pressure. The key to a successful future is being ready and willing to face problems and successfully overcoming them, for which mere subject knowledge does not suffice. Students need to be catered to and sharpened in all aspects. Keeping all of this in mind, the Alpha Engineering College has provided Academic Support and Guidance Programmes for the students to give them a head start and launch into their respective careers with confidence.

English & Foreign Language Development Cell
English is the library language of the world, the lingua franca that connects diverse people and helps them share ideas. This being the situation, it is vital that students are well-versed in English and are able converse with confidence. When opportunities to go abroad present themselves, language must not be a barrier. For this reason, Alpha Engineering College in Chennai has set up the English and Foreign Language Development Cell to impart speaking and writing skills in English, French, Japanese, Chinese and Spanish. Knowing foreign languages enable our students to present themselves well in the global arena and pursue their dreams successfully.

Minimum Learning Material (MLM)
Minimum Learning Material comes as a boon for students. It is an online support system that helps students prepare for the university examinations. It includes e-books for theory and practical papers (Anna University framed syllabus), key point summaries, question banks and lab manuals with sample results for revision throughout their study - which collaterally help during the crunch time before exams,.

Alpha Portal for Student Excellence (APSE)
Intended for the students and faculty, the Alpha Portal for Student Excellence is an online portal that enables them to access resources like MLM, material for placement training and preparation for competitive exams (GATE, CAT etc.) The students are given individual login IDs and passwords to access the portal during their stay at Alpha College of Engineering.
These unique features of Academic Support and Guidance place Alpha among the top engineering collegesin Chennai.

Friday, September 23, 2016



                                                   “All I have learned, I learned from books.”

                                                                                        Abraham Lincoln
Technology has made its way into every aspect of our lives, simplifying and alleviating it. With the giant strides technology is making today, it is almost impossible for us to ignore it. When it comes to education, technology is a god send. It makes sharing information easier, communication of ideas efficient and storing data effortless. These advantages of technology have sunk into us, especially the present younger generation such that the negative effects of technology are ‘pushed under the door mat’, making life without technology seem impossible. The popularity of technology has overshadowed the significance of books. Maintaining a fine balance between technology and the traditional methods of learning is of utmost important, especially when it has to do with education. Combining the time tested methods of education with the present day technology enables the students to learn effectively. At the Alpha Group of Institutions, the schools and colleges retain a healthy equilibrium between both, exposing the students to top notch technology and a galore of books.
The Alpha schools and colleges are equipped with libraries with books covering a range of subjects. The Central Library contains a collection of 14751 volumes of text books and reference books. It also contains national and international journals pertaining to engineering, science, technology, management and general studies. It is updated regularly with the latest publications. Books are categorised according to Dewey Decimal Classification Scheme. The Library is also well stocked with CDs, e-books, e-journals, and on-line databases and has ten multimedia computers with internet connectivity for the ease of the users.
At Alpha we encourage the students to go beyond prescribed text books, so that they gain all round knowledge and become worthy citizens. To facilitate this, our libraries have in addition to subject related books a good collection of reference books, educational journals, periodicals and newspapers. The peaceful and comfortable ambience of the libraries indeed make reading enjoyable.
The Structured Reading Program 
At Alpha, we follow a structured reading program that aims to make children accomplish significant reading levels by the age of six. Children innately have a great capacity to learn, all they require is to be led in the right direction and provided the right training by teachers specially assigned for this task.
The advantages of reading are far too many. A few of them are listed below to convert the non-reader to a passionate reader. 

  • develops and exercises the mind.
  • makes it possible to educate ourselves.
  • develops the imagination, concentration and understanding.
  • builds a store of background knowledge. 
  • improves vocabulary and develops communication skills.
  • relaxes the body and calms the mind. 

Happy reading!!


Wednesday, September 21, 2016


“Cleanliness and order are not matters of instinct; they are matters of education, and like most great things, you must cultivate a taste for them.” -Benjamin Disraeli

 The surroundings of a person reflect his character and personality. The cleaner his surrounding and personal hygiene, the healthier and happier his life will be. When an individual practices cleanliness it will automatically have an effect on the ones close to him and change them too. Keeping this in mind and with the motive of molding students into all round citizens who will take care of themselves and others, Alpha Group of Institutions, among the leaders of CBSE schools in Chennai, relentlessly pursues to inculcate the practice of hygiene among the students.

The greatest wealth anyone can posses is health. After all, isn’t that what one wants and aspires to maintain? Every action one carries out is aimed towards better living. The food we eat, the clothes we wear, the education we get etc. are all paths toward a healthy and holistic life. Healthy life can be achieved by two means. The first is by taking actions to obtain the necessary requirements and the second is by taking required precautions to protect ourselves. Cleanliness falls under the category of precaution. As the monsoon season begins, it is essential for us to keep in mind a few safety tips to avoid falling sick. With our city getting slight drizzles over the past few days, the possibilities of viral fevers, infections etc. are on the rise. It is essential to keep safe during this season as many airborne diseases revive. Children are prone to these diseases as they are more vulnerable.

The following are a few tips for all, especially children to practice and avoid falling sick:

  • Wear / carry a raincoat
  • Carry an umbrella
  • Handkerchief – When coughing or sneezing, use a handkerchief. This would prevent the spread of the virus to others.
  • Drink warm water
  • Keep your hands clean – wash your hands with soap and clean water as much as possible because the hands are the greatest carriers of virus and infection.
  • Dry off immediately if you get wet in the rain
  • If you wear shoes, carry an extra pair. / Better to wear rain shoes.
  • it is advisable to wear sandals during the rainy seasons.

Friday, September 16, 2016

Stress Free Studying

Studying! The one word, at the mention of which children begin to groan, get headaches and stomach aches out of the blue. Why does studying bring such aversion? After all, is it not fun to learn new things every day? While children are naturally curious and have eager minds to learn, it is about how they are taught and the ambience that surrounds them that makes the difference.

Studying has gone past the ideals of gaining knowledge and wisdom and turned into an act of rote to obtain marks and top the class with no real learning. While studying is important, it is also essential that it takes place without stress.

At Alpha Group of Institutions, our teachers and professors make studying stress free and reduce anxiety in the classrooms, providing stress free education and setting the perfect platform for all round learning.

Here are a few tips for school and college students to follow, which can make their learning efficient and effective.

Prepare a schedule: Keeping a schedule and following it helps utilize time wisely. It also helps to keep track of how far one has come and how much further one has to complete in the syllabus. Schedules eliminate the possibility of sudden panic attacks related to homework, exams and completion of syllabus.              

Allocate a place: Assign a selected spot where you study. Make sure it does not have any distracting elements in its vicinity and is quiet and secluded.  

Reading: Cultivate the practice of reading. It helps acquire and retain information. Remember that it is about understanding and not merely memorizing.     

Note taking: Taking notes is an important aspect of studying as it is helps the students recollect what was taught in class. There may be some points shared by the teacher or peers in class which the text books do not contain. The main topics and important points will be highlighted by the teacher in class and the notes taken in class help while revising and especially while preparing for exams.

Be involved in class: Do not hesitate to ask questions. When you have doubts, clear it immediately. This will eliminate confusion leading to stress. Participate in the activities and exercises in class.    

Revision: Revise what you study every day. This refreshes your memory and keeps you updated.

Maintain a healthy diet, exercise and get good sleep. A healthy mind will be possible only when the body is healthy. Studying well and getting the desired results is not about working hard, it about working smart.